What is a corporate video?

Corporate video refers to any type of non-advertisement based video created for and commissioned by businesses or brands. Corporate videos help sell ideas, products and services and are targeted at the company’s core buyers or internal employees.

What is a corporate video used for?

Most often, corporate videos are used to promote and raise awareness of a company’s brand as a whole, or to sell the company’s offerings. Yet, corporate videos can serve many different purposes:

• 1) Training & instruction
• 2) Health & safety tutorials
• 3) Investor presentations
• 4) New product or service demos
• 5) Client and customer testimonials
• 6) Interviews of company leadership
• 7) Company introduction to potential clients

It is a corporate communication tool that includes a vast amount of creativity through the use of storytelling, an engaging message and a professional production.

What are the steps involved in making a corporate video?

A corporate video typically involves the following stages of production.

• 1) Project initiation, budgeting and creation of statement of work.
• 2) Pre-production – planning may include script writing, storyboarding, casting, location scouting, and scheduling.
• 3) Video production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
• 4) Post-production and video editing – the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.
• 5) Final delivery and website /digital integration.

What makes a good corporate video?

A good video requires good content. With the right content, a quality corporate video production agency like Orange Videos can create an engaging video even on a modest budget.

The ideal video length

Short is sweet when it comes to video length. A general rule is to keep it under 3 minutes. 1-3 minutes is the ideal timeline.

Viewers generally check the duration of the video before beginning to watch it. Hence, it is important that they are interested during the video’s whole running time.

A call to action

A video’s call to action (CTA) directs the viewer to visit a specific place, such as the company’s phone number or the website. A call to action is a way to convert leads from your corporate video.

Businesses videos need to have a CTA to encourage the audience whose interest is piqued to take further action. The CTA has a greater impact if used when the viewer reaches the end of the video.

Don’t Sell. Help them Buy.

Not every piece of content created by a company need not scream ‘sell’. Especially not a corporate video. Unless you are creating a sales or promotional video, other kinds of videos need not have any sales messaging.

This is because you don’t want the people who love your video to get put off by the hint of sales. A sales message is a distraction in an otherwise engaging video.

A strong message

Corporate videos are made with a purpose and an objective. They must communicate a strong message to elicit the desired response from the target audience. A strong message doesn’t necessarily have to be awe-inspiring or larger than life.

It has to be simple and convey the gist of the central message. For instance, a video about culture needs to talk about people, show people and make the communication relatable to the viewer.

An emotional connection

Most corporate videos recite facts, figures, features and benefits. Yet these are exactly the things that make the viewer turn away from such content. While this may be good information, it is analytical and boring.

Purchase decisions are typically emotional decisions. Videos that seek to make a deeper connection with the target audience and tell them exactly how the products and services you offer affect their lives connect on an emotional level.