A video commercial is an advertisement promoting a brand’s product or service on digital media. Such videos raise brand awareness, acquire new leads, and help increase customer retention and conversion. These videos are meant for digital channels like websites, social media and mobile apps.
With the proliferation of digital marketing, it has become imperative that brands create meaningful and engaging content on digital media to interest, engage and grow their customers. They help you turn viewers into customers, on any budget. DVCs can get more purchases, subscribers, website visits and more.
It is a corporate communication tool that includes a vast amount of creativity through the use of storytelling, an engaging message and a professional production.
DVCs are popular because they are not always difficult or expensive, and all kinds of production styles, tools and techniques can work. In fact, a simple video shot on a phone might be the best way to showcase what makes your business unique.
Brands engage professional video production agencies like Orange Videos to create superior quality digital video commercials that share the right message, in the most engaging style to the right audience.
A video commercial is a short hook to get the audience’s interest piqued about your product or service. Making it effective requires:
DVCs are a great way to engage your audience in a cost-effective manner. Whether your goal is to increase sales, or brand recognition, you’ll find digital video marketing to be a great addition to your strategy.